Initial Market Assessment
Begin with a preliminary assessment of the market, considering industry-specific dynamics and relevant quarterly trends, to set the foundation for deeper research.
Marketing Research
At Byblos Horizon, we have a unique approach to marketing research. We ensure that it aligns perfectly with your specific requirements. Our process is thoughtfully designed, utilizing every available method, to provide you with valuable insights and a well-defined path to success.
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Comprehensive Market Research
Conduct extensive market research over a period of 10 or more days, employing both quantitative and qualitative methods to gain a nuanced understanding of the product, service, and market environment. This duration may vary depending on industry complexities and seasonal market variations.
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Strategy Development
Post-research, develop a detailed, custom-tailored marketing strategy. This includes creating customer personas, performing a SWOT analysis, and mapping out a strategic direction, considering the insights gathered during the research phase.
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Strategy Presentation and Feedback
Present the marketing strategy in a clear, actionable format, typically a PowerPoint presentation, and gather feedback for any necessary refinements, ensuring alignment with business objectives and market realities.
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Support and Real-Time Adaptation
Provide ongoing support during the strategy's implementation, including continuous monitoring and adaptation. Adjust the strategy in real-time based on performance metrics and evolving market conditions to ensure optimal effectiveness and impact.
