Beirut and Paris · Shopify Partner
Byblos Horizon monogramByblos Horizon

E-commerce, AI marketing and LinkedIn growth. Beirut and Paris.

Sell more from your Shopify store in Lebanon and the Gulf.

The numbers, not the pitch.

Three people in Beirut and Paris. Fourteen stores built or moved. Every figure we publish carries its source, including the ones that make our own work look harder to sell.

Which of these is your store right now?

Each one says what we would do, how long it takes and what it costs.

01

I don't have a store yet

A Shopify store ready to sell. Payments, delivery, Arabic and English, and tracking that works on day one.

3 to 6 weeks · from $849

Start a build

02

I have a store but it doesn't sell

We find where you lose people and money, then price every fix. The written report is yours either way.

1 to 2 weeks · from $399

Book a diagnostic

03

People in my industry don't know me

LinkedIn written in your voice, from thirty minutes of your time a month. The same work is what gets you named when someone asks an AI about your category.

Monthly, ongoing · from $499 a month

Start on LinkedIn

What do refused orders cost you?

When a customer pays cash on delivery, some of them change their mind at the door and hand the box back. You still paid the driver to go, the driver to return, and the ad that won the order. Move the two sliders to see what that adds up to.

Nothing is sent, nothing is stored, no email required.

$60,00040%

Sales you lose in a year

$57,600

That is $4,800 a month in products that leave your shelf, travel to the customer, and come back unsold. The delivery cost and the ad spend are on top of it.

Worked out on 15 to 25 percent of cash on delivery orders being refused, taken at the middle. That range is our own number from running Lebanese stores, not a published statistic, and the full workings are in the calculator methodology. Your real rate will differ.

What happens, step by step

Every project runs the same way, so you always know which step you're on.

  1. We look at what you have

    A paid diagnostic. The store, the ads and the numbers, then a written list of what is wrong and what each fix is worth. Yours whether you hire us or not.

  2. We agree what comes first

    One call. The two or three fixes with the biggest return, a price and a date. The rest goes on a list for later. No retainer you cannot leave.

  3. We build and fix

    You see progress every week in a shared link, not a slide deck at the end of the month.

  4. Then we bring the traffic

    Ads and search come after the store converts, never before. Spending into a store that leaks is the most common way to lose money here.

  5. We hand the routine to AI

    WhatsApp replies, order updates, the same twenty questions. A person stays in charge of anything that costs money or makes a promise.

One job, start to finish

7x

return on paid acquisition for Homepal, eight months from nothing to a live UAE operation with its own logistics.

Published with the client's permission. Figures as at handover.

Homepal came to us with nothing live.

No store, no entity, no shipping. We built the store, set up the UAE entity, put their own logistics in place rather than renting someone else's, and only then ran paid acquisition on top once the unit economics held.

It's a live operation their own team runs today. We're not in the building any more, which is the point.

Read the full case study

How to get quoted when buyers ask an AI

More buyers now get their answer from an assistant rather than a results page, and the people who get quoted are the ones publishing specifics with sources. We do two things about that: we write your executives, and we make the company citable.

LinkedIn, written as you

Thirty minutes a month of your time. We interview you, write from your actual opinions, you approve every post, and we run the account so it compounds instead of going quiet in month two.

Target over six months
1,000,000+ impressions
From
$499 a month
Notice period
None

Impressions are reach, not revenue. We report meetings booked beside them, because that's the number that pays for the work.

How the LinkedIn work runs

Search, and the engines behind it

Schema on every page, answers written into the HTML rather than hidden behind a click, Arabic alongside English, and Bing set up properly because ChatGPT search and Copilot read Bing's index.

Don't take our word for it

Ask an AI who to hire for Shopify in Lebanon, or what cash on delivery really costs a Gulf store. If our work is doing its job you'll see us in the answer, with our figures.

  • ChatGPT
  • Claude
  • Perplexity
  • Gemini
How the search work runs

What changed in e-commerce here

Things that actually move what a store here earns. We write one when something real happens, not on a schedule.

Worth your time

Latest

Read all 48 piecesEvery figure carries its source

Worked with

  • JAH Art Gallery logo
  • Magneti Marelli logo
  • Mercedes-Benz logo
  • Qatar Red Crescent logo
  • Inner Narratives logo
  • Hamdan Electronics & Home Appliances logo
  • Livre Paris: Salon du Livre de Paris logo
  • Arabic Calligraphy Brand logo
  • JAK logo

Teaching engagements

  • American University of Beirut (Continuing Education) logo
  • LAU ACE logo

Teaching engagements. Not partnerships or endorsements.

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