Byblos HorizonA new Shopify store
from $849 · 3 to 6 weeks
Payments that work here, delivery, Arabic and English, and tracking that is right on day one.
Start a buildSell more from your Shopify store in Lebanon and the Gulf.
We build Shopify stores, get them found on Google and ChatGPT, and write LinkedIn for the people who run them.
15+ stores built. $2.5M+ in ad spend managed.
Three things we sell, and what they cost.
SEO and GEO for your store
from $399 a month · fixes live in a month
We get you found on Google and quoted by ChatGPT, then fix where the store loses the sale. The written report is yours either way.
Get foundLinkedIn, written as you
from $499 a month · no notice period
Thirty minutes of your time a month. We write from your opinions and you approve every post.
Start on LinkedInEvery project starts with a free thirty-minute call. No retainer, leave any time.
Case study
The same three jobs, done for clients who let us publish the numbers.
7x
return on paid acquisition for Homepal, eight months from nothing to a live UAE operation with its own logistics.
Published with the client's permission. Figures as at handover.
Homepal came to us with nothing live.
No store, no entity, no shipping. We built all three, then ran ads once the unit economics held. Their own team runs it today.
Read the full case studyTwo more, in Lebanon and Equatorial Guinea
6
first page positions in Lebanon for JAK Computers and Hamdan Electronics, four of them in the top four.
Published with both clients' permission. Checked from Lebanon.
Search for a laptop in Lebanon and JAK is on the first page.
Two Beirut retailers, real stock, real demand, and pages a search engine could not read. The case study prints the search terms so you can check every position yourself.
See the rankings and check them yourself42
international brands, from nine countries, now listed by Ecua Market in Malabo. We built the outreach system their team runs to open brand conversations.
Brands counted from Ecua Market's own published list. Published with the client's permission.
Ecua Market needed brands on the shelf, not advertising.
The problem was never demand. It was reaching the export managers who decide where a brand lands. We built the LinkedIn pipeline that does it. Their team runs it now.
Read how the pipeline was builtWhat do refused orders cost you?
With cash on delivery, some customers change their mind at the door. The box comes back. You still paid the driver out, the driver back, and the ad that won the order. Move the sliders to see the size of it.
Nothing is sent, nothing is stored, no email required.
Sales you lose in a year
$43,200
That is $3,600 a month in products that leave your shelf, travel to the customer, and come back unsold. The delivery cost and the ad spend are on top of it.
Worked out on 15% of cash on delivery orders being refused, the low end of a 15 to 25 percent range. That range is our own number from running Lebanese stores, not a published statistic, and your own rate is the one that matters. The full workings are in the calculator methodology. Your real rate will differ.
What changed in e-commerce here
We write one when something real happens, with the source beside every figure.
Worth your time
01AI MarketingMicrosoft Offered 60,000 Buyouts. It Did Not Blame AI.
Microsoft opened a voluntary exit offer to about 60,000 staff on 26 October 2026. The headlines called it AI replacing workers. Microsoft's own memo says the opposite, and the mechanism underneath is capital allocation, not automation.
10 min read
02MENA Market InsightsCan Marketing Outrun the Economy? Why Lebanon Needs to Rethink Where It Invests
Lebanon's economy contracted by more than 38 percent between 2019 and 2024. Why marketing cannot manufacture purchasing power, and how selling across borders lets a founder choose which economy they depend on.
24 min read
03MENA Market InsightsBeirut's Coffee Boom: 39 Cafés and the $8 Latte Question
We counted 39 cafés within 500 metres in Saifi, dated eight openings, and ran the break-even numbers. A Beirut café needs 50 to 65 orders a day to survive.
12 min read
04E-Commerce & ShopifyThe Real Cost of Running E-Commerce in Lebanon (2026)
A founder's breakdown of e-commerce unit economics in Lebanon and how to protect your margin.
8 min read
05MENA Market InsightsFebruary 2027 Could Be an E-Commerce Fiasco: Ramadan, Valentine's Day, and Chinese New Year Are Colliding.
Three major events within eight days. One vulnerable supply chain. Why MENA retailers need to prepare now for inventory, advertising, logistics and cash flow pressure.
17 min read
06E-Commerce & ShopifyThe Arabic-First Shopify Guide for MENA Brands
Everything Arabic-first on Shopify: RTL, typography, product content, checkout, ads and CRM.
7 min read
07MENA Market InsightsWhy Restaurants Fail in Lebanon: A Marketing Post-Mortem
Every few weeks another restaurant in Lebanon closes. A marketing post-mortem on why F&B ventures fail.
8 min read
08E-Commerce Growth and OperationsThe Hidden Logistics Tax: What Lebanon and MENA Really Pay to Move Goods
Congestion and weak freight infrastructure quietly raise the cost of every product sold in Lebanon. What it costs, and how e-commerce operators cut it.
33 min read
09E-Commerce & ShopifyShopify vs WooCommerce for MENA Brands
Which platform actually wins in Lebanon, the UAE and Saudi Arabia.
7 min read
10E-Commerce & ShopifyHow to Start an iPhone Case Business in Lebanon
The real costs, profit margin, sourcing and marketing behind a 2,000-unit iPhone case launch in the Lebanese market.
15 min read
11CRO & WebsitesWhy 99% of Lebanese E-Commerce Sites Don't Convert
What's missing and how to fix your store's conversion rate.
8 min read
12MENA Market InsightsTesla Roadster 2026: Why Elon Musk's Reveal Is a Marketing Masterclass
A car lifted off the ground and jumped over the Tesla lineup. Five launch lessons from the Roadster reveal for Shopify, CRO and e-commerce brands in the GCC.
12 min read
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Teaching engagements. Not partnerships or endorsements.