01
I don't have a store yet
A Shopify store ready to sell. Payments, delivery, Arabic and English, and tracking that works on day one.
3 to 6 weeks · from $849
Start a buildE-commerce, AI marketing and LinkedIn growth. Beirut and Paris.
The numbers, not the pitch.
Three people in Beirut and Paris. Fourteen stores built or moved. Every figure we publish carries its source, including the ones that make our own work look harder to sell.
Each one says what we would do, how long it takes and what it costs.
01
A Shopify store ready to sell. Payments, delivery, Arabic and English, and tracking that works on day one.
3 to 6 weeks · from $849
Start a build02
We find where you lose people and money, then price every fix. The written report is yours either way.
1 to 2 weeks · from $399
Book a diagnostic03
LinkedIn written in your voice, from thirty minutes of your time a month. The same work is what gets you named when someone asks an AI about your category.
Monthly, ongoing · from $499 a month
Start on LinkedInWhen a customer pays cash on delivery, some of them change their mind at the door and hand the box back. You still paid the driver to go, the driver to return, and the ad that won the order. Move the two sliders to see what that adds up to.
Nothing is sent, nothing is stored, no email required.
Sales you lose in a year
$57,600
That is $4,800 a month in products that leave your shelf, travel to the customer, and come back unsold. The delivery cost and the ad spend are on top of it.
Worked out on 15 to 25 percent of cash on delivery orders being refused, taken at the middle. That range is our own number from running Lebanese stores, not a published statistic, and the full workings are in the calculator methodology. Your real rate will differ.
Every project runs the same way, so you always know which step you're on.
A paid diagnostic. The store, the ads and the numbers, then a written list of what is wrong and what each fix is worth. Yours whether you hire us or not.
One call. The two or three fixes with the biggest return, a price and a date. The rest goes on a list for later. No retainer you cannot leave.
You see progress every week in a shared link, not a slide deck at the end of the month.
Ads and search come after the store converts, never before. Spending into a store that leaks is the most common way to lose money here.
WhatsApp replies, order updates, the same twenty questions. A person stays in charge of anything that costs money or makes a promise.
One job, start to finish
7x
return on paid acquisition for Homepal, eight months from nothing to a live UAE operation with its own logistics.
Published with the client's permission. Figures as at handover.
No store, no entity, no shipping. We built the store, set up the UAE entity, put their own logistics in place rather than renting someone else's, and only then ran paid acquisition on top once the unit economics held.
It's a live operation their own team runs today. We're not in the building any more, which is the point.
Read the full case studyMore buyers now get their answer from an assistant rather than a results page, and the people who get quoted are the ones publishing specifics with sources. We do two things about that: we write your executives, and we make the company citable.
Thirty minutes a month of your time. We interview you, write from your actual opinions, you approve every post, and we run the account so it compounds instead of going quiet in month two.
Impressions are reach, not revenue. We report meetings booked beside them, because that's the number that pays for the work.
How the LinkedIn work runsSchema on every page, answers written into the HTML rather than hidden behind a click, Arabic alongside English, and Bing set up properly because ChatGPT search and Copilot read Bing's index.
Don't take our word for it
Ask an AI who to hire for Shopify in Lebanon, or what cash on delivery really costs a Gulf store. If our work is doing its job you'll see us in the answer, with our figures.
Things that actually move what a store here earns. We write one when something real happens, not on a schedule.
Worth your time

Can Marketing Outrun the Economy? Why Lebanon Needs to Rethink Where It Invests
Lebanon's economy contracted by roughly 40 percent between 2019 and 2024. Why marketing cannot manufacture purchasing power, and how selling across borders lets a founder choose which economy they depend on.
24 min read

Beirut's Coffee Boom: 39 Cafés and the $8 Latte Question
We counted 39 cafés within 500 metres in Saifi, dated eight openings, and ran the break-even numbers. A Beirut café needs 50 to 65 orders a day to survive.
12 min read

The Real Cost of Running E-Commerce in Lebanon (2026)
A founder's breakdown of e-commerce unit economics in Lebanon and how to protect your margin.
8 min read

February 2027 Could Be an E-Commerce Fiasco: Ramadan, Valentine's Day, and Chinese New Year Are Colliding.
Three major events within eight days. One vulnerable supply chain. Why MENA retailers need to prepare now for inventory, advertising, logistics and cash flow pressure.
17 min read

The Arabic-First Shopify Guide for MENA Brands
Everything Arabic-first on Shopify: RTL, typography, product content, checkout, ads and CRM.
7 min read

Why Restaurants Fail in Lebanon: A Marketing Post-Mortem
Every few weeks another restaurant in Lebanon closes. A marketing post-mortem on why F&B ventures fail.
8 min read

The Hidden Logistics Tax: What Lebanon and MENA Really Pay to Move Goods
Congestion and weak freight infrastructure quietly raise the cost of every product sold in Lebanon. What it costs, and how e-commerce operators cut it.
33 min read

Shopify vs WooCommerce for MENA Brands
Which platform actually wins in Lebanon, the UAE and Saudi Arabia.
7 min read

How to Start an iPhone Case Business in Lebanon
The real costs, profit margin, sourcing and marketing behind a 2,000-unit iPhone case launch in the Lebanese market.
15 min read

Why 99% of Lebanese E-Commerce Sites Don't Convert
What's missing and how to fix your store's conversion rate.
8 min read

Tesla Roadster 2026: Why Elon Musk's Reveal Is a Marketing Masterclass
A car lifted off the ground and jumped over the Tesla lineup. Five launch lessons from the Roadster reveal for Shopify, CRO and e-commerce brands in the GCC.
12 min read
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