Byblos Horizon01
I don't have a store yet
A Shopify store ready to sell. Payments, delivery, Arabic and English, and tracking that works on day one.
3 to 6 weeks · from $849
Start a buildE-commerce, AI marketing and LinkedIn growth. Beirut and Paris.
Sell more from your Shopify store in Lebanon and the Gulf.
The numbers, not the pitch.
A small studio by design, so we take on a few brands at a time. You work with the people doing the work, never an account manager.
- Shopify Partner
- 15+ stores built
- $2.5M+ ad spend managed
Which of these is your store right now?
Each one says what we would do, how long it takes and what it costs.
02
I have a store but it doesn't sell
We find where you lose people and money, then price every fix. The written report is yours either way.
1 to 2 weeks · from $399
Book a diagnostic03
People in my industry don't know me
LinkedIn written in your voice, from thirty minutes of your time a month. The same work is what gets you named when someone asks an AI about your category.
Monthly, ongoing · from $499 a month
Start on LinkedInWhat do refused orders cost you?
With cash on delivery, some customers change their mind at the door. The box comes back. You still paid the driver out, the driver back, and the ad that won the order. Move the sliders to see the total.
Nothing is sent, nothing is stored, no email required.
Sales you lose in a year
$57,600
That is $4,800 a month in products that leave your shelf, travel to the customer, and come back unsold. The delivery cost and the ad spend are on top of it.
Worked out on 15 to 25 percent of cash on delivery orders being refused, taken at the middle. That range is our own number from running Lebanese stores, not a published statistic, and the full workings are in the calculator methodology. Your real rate will differ.
What happens, step by step
Every project runs the same way, so you always know which step you're on.
We look at what you have
A paid diagnostic. The store, the ads and the numbers, then a written list of what is wrong and what each fix is worth. Yours whether you hire us or not.
We agree what comes first
One call. The two or three fixes with the biggest return, a price and a date. The rest goes on a list for later. No retainer you cannot leave.
We build and fix
You see progress every week in a shared link, not a slide deck at the end of the month.
Then we bring the traffic
Ads and search come after the store converts, never before. Spending into a store that leaks is the most common way to lose money here.
We hand the routine to AI
WhatsApp replies, order updates, the same twenty questions. A person stays in charge of anything that costs money or makes a promise.
One job, start to finish
7x
return on paid acquisition for Homepal, eight months from nothing to a live UAE operation with its own logistics.
Published with the client's permission. Figures as at handover.
Homepal came to us with nothing live.
No store, no entity, no shipping. We built the store and set up the UAE entity. We put their own logistics in place instead of renting someone else's. Only then did we run paid acquisition, once the unit economics held.
It's a live operation their own team runs today. We're not in the building any more, which is the point.
Read the full case studyOr the Lebanese retail SEO results, with the method to check themHow to get quoted when buyers ask an AI
Ask an assistant who to hire for Shopify in Lebanon and a name comes back. Someone is being recommended, in a conversation you are not in. The ones who get named are publishing specifics, with sources, under a real person's byline. So we do two things: we write your executives, and we make the company quotable.
LinkedIn, written as you
Thirty minutes of your time a month. We interview you, write from your actual opinions, and you approve every post before it goes out. Then we keep the account running, so it does not go quiet in month two.
- Target over six months
- 1,000,000+ impressions
- From
- $499 a month
- Notice period
- None
Impressions are reach, not revenue. We report meetings booked beside them, because that's the number that pays for the work.
How the LinkedIn work runsWritten so an engine can quote it
An assistant can only quote what it can read. So the answers go into the HTML, not behind a click. Schema on every page. Arabic beside English. And Bing set up properly, because ChatGPT search and Copilot read Bing's index, not Google's.
Don't take our word for it
Ask an AI who to hire for Shopify in Lebanon, or what cash on delivery really costs a Gulf store. If our work is doing its job you'll see us in the answer, with our figures.
- ChatGPT
- Claude
- Perplexity
- Gemini
What changed in e-commerce here
Things that actually move what a store here earns. We write one when something real happens, not on a schedule.
Worth your time
01MENA Market InsightsCan Marketing Outrun the Economy? Why Lebanon Needs to Rethink Where It Invests
Lebanon's economy contracted by roughly 40 percent between 2019 and 2024. Why marketing cannot manufacture purchasing power, and how selling across borders lets a founder choose which economy they depend on.
24 min read
02MENA Market InsightsBeirut's Coffee Boom: 39 Cafés and the $8 Latte Question
We counted 39 cafés within 500 metres in Saifi, dated eight openings, and ran the break-even numbers. A Beirut café needs 50 to 65 orders a day to survive.
12 min read
03E-Commerce & ShopifyThe Real Cost of Running E-Commerce in Lebanon (2026)
A founder's breakdown of e-commerce unit economics in Lebanon and how to protect your margin.
8 min read
04MENA Market InsightsFebruary 2027 Could Be an E-Commerce Fiasco: Ramadan, Valentine's Day, and Chinese New Year Are Colliding.
Three major events within eight days. One vulnerable supply chain. Why MENA retailers need to prepare now for inventory, advertising, logistics and cash flow pressure.
17 min read
05E-Commerce & ShopifyThe Arabic-First Shopify Guide for MENA Brands
Everything Arabic-first on Shopify: RTL, typography, product content, checkout, ads and CRM.
7 min read
06MENA Market InsightsWhy Restaurants Fail in Lebanon: A Marketing Post-Mortem
Every few weeks another restaurant in Lebanon closes. A marketing post-mortem on why F&B ventures fail.
8 min read
07E-Commerce Growth and OperationsThe Hidden Logistics Tax: What Lebanon and MENA Really Pay to Move Goods
Congestion and weak freight infrastructure quietly raise the cost of every product sold in Lebanon. What it costs, and how e-commerce operators cut it.
33 min read
08E-Commerce & ShopifyShopify vs WooCommerce for MENA Brands
Which platform actually wins in Lebanon, the UAE and Saudi Arabia.
7 min read
09E-Commerce & ShopifyHow to Start an iPhone Case Business in Lebanon
The real costs, profit margin, sourcing and marketing behind a 2,000-unit iPhone case launch in the Lebanese market.
15 min read
10CRO & WebsitesWhy 99% of Lebanese E-Commerce Sites Don't Convert
What's missing and how to fix your store's conversion rate.
8 min read
11MENA Market InsightsTesla Roadster 2026: Why Elon Musk's Reveal Is a Marketing Masterclass
A car lifted off the ground and jumped over the Tesla lineup. Five launch lessons from the Roadster reveal for Shopify, CRO and e-commerce brands in the GCC.
12 min read
49 pieces
Open the archive
in all.
Latest
- 21 OctWhy Do We Expect Businesses to Make Money Immediately?Anthropic disclosed an $80.7 billion first-half loss, around $72 billion of it non-cash. What that says about the investment mentality holding back Lebanon and the GCC, and how to judge an e-commerce business properly.
- 19 OctCan Marketing Outrun the Economy? Why Lebanon Needs to Rethink Where It InvestsLebanon's economy contracted by roughly 40 percent between 2019 and 2024. Why marketing cannot manufacture purchasing power, and how selling across borders lets a founder choose which economy they depend on.
- 16 OctTesla Roadster 2026: Why Elon Musk's Reveal Is a Marketing MasterclassA car lifted off the ground and jumped over the Tesla lineup. Five launch lessons from the Roadster reveal for Shopify, CRO and e-commerce brands in the GCC.
- 16 OctBeirut's Coffee Boom: 39 Cafés and the $8 Latte QuestionWe counted 39 cafés within 500 metres in Saifi, dated eight openings, and ran the break-even numbers. A Beirut café needs 50 to 65 orders a day to survive.
Read all 49 piecesEvery figure carries its source
Worked with
Teaching engagements
Teaching engagements. Not partnerships or endorsements.