MENA · GCC · Levant

Boutique Growth Marketing Studio for the MENA & GCC Region.

One studio, three regional hubs, Beirut, Sharjah, and Paris, serving founder-led brands across the Middle East, the Gulf, and Europe with editorial craft and senior operators only.

LebanonUAESaudi ArabiaFrance
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Regional coverage

Where we operate.

Why a boutique for MENA

Senior operators. Regional roots. International standards.

MENA is not one market, it's a mosaic. Beirut runs on hustle, Dubai runs on velocity, Riyadh runs on Vision 2030 tailwinds, and Paris runs on brand equity. We built the studio to move between them without dropping quality.

  • $1.5M+ ad spend managed by the studio across MENA and Europe
  • 1,000,000,000+ organic YouTube views, our founder Mohamad Haidar's career track record
  • Bilingual Arabic / English creative pipelines
  • USD, AED, SAR, EUR contracting supported
  • One senior owner per engagement, no handoffs
  • Limited seats, we take on a small number of clients per year

Services across MENA

Four practices, one studio.

Market reality

MENA is a mosaic, not a market.

Regional expansion fails when founders treat MENA as one audience. The Gulf, the Levant, and the Maghreb are three economies with different price sensitivities, different languages, and different consumer instincts. We build for that reality.

  • Cross-border logistics complexity, customs, duties, and last-mile handoffs vary sharply between the UAE, KSA, Egypt, and the Levant
  • Payment fragmentation, Mada in KSA, local wallets in Egypt, card-and-BNPL in the UAE, cash-on-delivery still dominant in several markets
  • Arabic, English, and French content pipelines are all needed depending on the market and segment
  • Real gap between GCC purchasing power and Levant cost structures, pricing and offer engineering must localise, not just translate
  • Regional expansion requires market-by-market strategy, one paid stack and one creative library will not carry you across borders
  • Cultural velocity differs by market, the Gulf moves on Vision 2030 pace, Lebanon on hustle and trend speed, France on brand equity

What we deliver across MENA

Services and regional depth.

Payment rails across the region

Fragmented rails, and how we route around them.

No single payment stack works across MENA, and treating the region as one checkout configuration is the fastest way to leak revenue at the border.

A single Shopify Markets setup has to hold Mada in Saudi Arabia, KNET in Kuwait, card and Apple Pay in the UAE and Qatar, local wallets in Egypt, and a residual cash-on-delivery layer in Lebanon and parts of the Levant, all without breaking checkout for any one buyer. Cross-border settlement adds another layer of complexity: a brand invoicing in USD while collecting AED, SAR, KWD, QAR, and LBP needs reconciliation logic that treats currency conversion as a planned process, not a monthly surprise for the finance team. We build that routing once, correctly, rather than patching a new gateway in every time a brand adds a market.

Settlement timing also varies by rail. Card settlements clear in days, KNET and Mada settlements follow their own bank cycles, and cash-on-delivery revenue is only real once a courier confirms delivery, which can lag the order date by a week or more in markets with weaker address quality. A regional P&L that treats all three as immediately recognised revenue will consistently overstate cash position, and we flag that early with any brand scaling across more than two countries at once.

Arabic-first versus bilingual builds

When to build Arabic-first, and when bilingual is the honest answer.

Consumer categories selling into Saudi Arabia and the wider Gulf mass market need an Arabic-first build: right-to-left layout as the primary experience, Arabic product copy written for search and cultural resonance rather than translated after the fact, and English positioned as a secondary layer for the expatriate segment. B2B brands and categories with a heavy expatriate customer base, common in Qatar, the UAE, and Kuwait, are better served by a genuinely bilingual build where neither language is visibly secondary, since treating English as an afterthought in those markets loses real commercial ground. Getting this sequencing wrong shows up first in bounce rate on mobile, where a right-to-left layout retrofitted onto a left-to-right theme creates visible seams that erode trust before a single word is read.

Seasonality across the calendar

Ramadan, Eid, national days, and the summer outflow.

Regional demand does not move on a Western retail calendar, and a media plan built against Black Friday alone misses most of the year's real spikes.

  • Ramadan compresses daytime browsing and shifts conversion into late evening across almost every market we serve
  • Eid al-Fitr and Eid al-Adha create short, sharp gifting spikes that need creative and inventory locked weeks ahead
  • National Day campaigns in the UAE, Saudi Arabia, and Qatar reward localised creative over a shared regional template
  • Summer travel outflow from the Gulf to Europe and the Levant depresses on-ground spend but lifts diaspora and travel-adjacent categories
  • Back-to-school timing differs by school calendar across Lebanon, the Gulf, and the Maghreb, and a single date misses two of the three
  • Year-end budget cycles in B2B and enterprise-facing categories concentrate LinkedIn and outbound activity into a narrower window than in Western markets

First 90 days across the region

What the first ninety days looks like for a multi-market MENA client.

  1. 01

    A market-by-market audit of payment rails, logistics lanes, and existing content against local buying behaviour, not a single regional snapshot.

  2. 02

    Shopify Markets configured to route Mada, KNET, card, wallets, and cash-on-delivery correctly per country.

  3. 03

    Arabic, English, and French content pipelines built or corrected depending on which markets and segments are actually in play.

  4. 04

    Paid media restructured per market rather than run off one shared creative library, with budget weighted to where the unit economics actually work.

  5. 05

    Retention systems through Klaviyo and WhatsApp localised to each market's dominant channel and language.

  6. 06

    A ninety-day review against revenue per visitor by country, with a scoped sequencing plan for which market gets the next round of investment.

Where we say no across the region

The regional briefs we decline.

We turn down briefs that ask for a single creative library and a single paid stack to run unchanged across five MENA countries, because that approach assumes the Gulf, the Levant, and the Maghreb are one audience when they clearly are not. We decline engagements that want us to launch in more than two new markets simultaneously without a phased sequence, since spreading a lean senior team across too many launches at once is how quality quietly slips on all of them. We also say no to briefs that treat Arabic content as a translation task for an English-first campaign rather than a market-specific asset built from the ground up, because that shortcut is visible to a regional audience within the first sentence. And as with every single-country page on this site, we will not take a second client in a category we already serve in a given market, regardless of the fee attached to the brief.

FAQ

Common questions.

  • Primarily Lebanon, the UAE, Saudi Arabia, Qatar, and Kuwait, plus France as a European gateway. Egypt and Jordan on select engagements.

Explore next

Where we work in the wider GCC

Let's Talk

Building across MENA?

Book a complimentary call with a senior operator. We reply within two business days.

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