Positioning
Define the audience, subject and professional context the profile needs to communicate.
LinkedIn Training · Lebanon
LinkedIn Training & Workshops in Lebanon
Practical workshops for teams and individuals who want to understand LinkedIn positioning, profiles, content and professional conversations.
WorkshopIn-Person BeirutRemote MENAFor Teams
Shopify Partner · Beirut and Paris
Who this is for
Shared learning for teams and individuals
The training is for founders, senior executives, sales teams and consultants who need a structured way to use LinkedIn. It works best when participants have real expertise and want a clearer method for presenting it.
A company may use the workshop to align several people around profile quality, useful content and responsible outreach. An individual may use it to organise their knowledge, improve their profile and build a plan they can maintain without relying on daily inspiration.
This page covers instruction for groups and individuals. Executives seeking direct advice on one profile can consider 1:1 LinkedIn consulting in Lebanon. Founders who want ongoing positioning and content support across the region can explore MENA personal branding.
Format
Half-day, full-day or two-day
The existing formats are a half-day workshop, a full-day intensive and a two-day programme. Delivery can take place in person in Beirut or remotely for participants elsewhere in MENA and Europe.
The half-day option introduces the core decisions and gives participants a practical starting plan. A full day allows more guided profile and content work. The two-day format creates more room for exercises, discussion and review across the curriculum.
A custom curriculum can be discussed for an internal team. No class size or certificate is stated on this page. Workshop pricing is scoped after a short call. Optional 30, 60 and 90-day check-ins are available for a fixed fee.
Curriculum
Six parts built around practice
The curriculum moves from positioning to profile structure, content, engagement, conversations and measurement. Each part should help participants make a decision about their own LinkedIn presence rather than memorise platform slogans.
Profile and Featured
Review the headline, About section, Featured area and supporting proof.
Content themes
Build themes from participant expertise, business questions and useful examples.
Engagement
Practise relevant comments and professional replies without scripted behaviour.
Conversations
Plan respectful connection and message workflows for appropriate situations.
Measurement
Choose signals that help participants review content and improve their next decision.
Positioning comes first because a stronger posting schedule cannot repair an unclear professional identity. Participants define who needs to understand their work, which subjects they can explain credibly and what context a profile visitor needs.
Profile work turns that position into visible language. Content work then converts expertise into themes and examples. Engagement and conversation exercises focus on relevance, judgement and professional boundaries rather than mass activity.
Measurement closes the loop. Participants choose signals that help them review whether a post reached the intended people, whether the idea was understood and what should change in the next piece.
Deliverables
Materials participants can keep using
Every participant produces a personalised 90-day plan and templates. The plan can organise profile changes, content themes, writing actions and review points. It is meant to be edited as the participant learns what is practical.
Workshop exercises can also produce a profile improvement list, draft topic ideas, sample post structures and a simple method for reviewing engagement. The exact emphasis depends on the chosen format and the needs agreed before delivery.
For teams, the material can create a shared vocabulary for quality and approval. It should clarify what employees may discuss, where specialist review is needed and how individual expertise can support the wider organisation without making every profile identical.
Outcomes
What participants understand and create
Participants learn how positioning affects the profile and the content that follows. They can identify vague language, select more useful themes and connect each topic to a reader who has a reason to care.
They create a personal 90-day plan and reusable templates. They also practise turning experience into a structured idea, reviewing a profile section and responding to professional conversations with more intent.
The outcomes are educational and practical. They are not a promise of follower growth, leads, meetings or revenue. Continued progress depends on the quality of the work and the participant's decisions after the workshop.
About the trainer
Delivered by Mohamad Haidar
Mohamad Haidar is Founder and CEO of Byblos Horizon, with 8+ years in marketing and e-commerce across Beirut, Paris and Dubai. He studied at KEDGE Business School and Lebanese American University, and previously worked at New Line Publishing, Jellysmack and Sociata/Vinelab. He teaches through The Claude Workshop, is Microsoft certified: AB-730, AB-731 and AI-901, and is an Official Shopify Partner. Read his full background on the About page.
FAQ
Common questions
- The workshops are for founders, senior executives, sales teams and consultants who need a practical method for profiles, content and professional conversations.
Related pages
Training, advice or ongoing support
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