Selected Work

Case studies.

A small, curated set of engagements from across MENA and Europe. Detailed write-ups on request under NDA.

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  • E-Commerce · UAE

    Regional D2C brand — profitable scale across the GCC

    Challenge

    A UAE-founded D2C brand needed to move from single-market performance to profitable multi-market scale without breaking margin.

    Approach

    Full account restructure across Meta and Google, creative-testing pipeline, offer engineering, and Klaviyo retention rebuild.

    Results

    • • ROAS lifted 1.6× at 3× spend
    • • Contribution margin +18%
    • • Repeat-order rate +22%

  • LinkedIn · MENA

    B2B founder — from silent operator to category authority

    Challenge

    A MENA-based B2B founder had a strong company but no personal presence — inbound was zero, sales cycles were long.

    Approach

    Positioning workshop, weekly ghostwriting, DM playbooks, and structured outbound tied to a CRM.

    Results

    • • 12× profile views in 90 days
    • • 38 qualified inbound calls in Q1
    • • Two enterprise contracts sourced directly from LinkedIn

  • CRO · Europe

    European Shopify — checkout uplift and international rollout

    Challenge

    A Paris-based Shopify brand had strong ads but a leaky checkout; expansion into the GCC was stalled by localisation debt.

    Approach

    Full checkout redesign, PDP testing, multi-currency setup, and cross-border shipping partner integration.

    Results

    • • Checkout conversion +21%
    • • Launched 3 new markets in 90 days
    • • AOV up 14% via post-purchase upsells

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