Beirut and Paris · Shopify Partner
Byblos Horizon monogramByblos Horizon

Publishing standards

How Byblos Horizon publishes

The rules we follow for every article, tool and service page, and what to do if you spot a mistake.

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Shopify Partner · Beirut and Paris

Most advice about e-commerce in Lebanon and the Gulf is vague, old or written to sell something. We try to write the opposite: plain English, real numbers with their sources, and honest limits. These are the rules we hold ourselves to.

Every number has a source and a date

Every figure on our pages is one of three kinds, and we say which. A sourced figure names the publisher and the date, with a link to the original. Our own figure is something we measured while running stores and ads, and we say it is ours, not a published statistic. A modelled figure is an illustration, and the assumptions sit next to it. This is the standard for every new article, and we are bringing older articles up to it. Prices change, so a price without a date should not be trusted.

Ranges and reasons, not promises

We do not guarantee sales, rankings or return on ad spend. Results depend on the product, the market and the budget. Where we show cost or performance, we show what pushes it up or down, so you can check it against your own business.

We only claim what we can show

A claim on our site should be something we can back up with work, data or a named source. If we cannot show it, we remove it. We do not publish client names or client results without the client's permission.

Honest comparisons

When we compare platforms, apps or agencies, we stick to facts, say what each option does well, and say when another option is the better fit. We do not put ourselves in a ranking we publish, and we do not write fake reviews or post under false identities.

Who we are not right for

Our service pages say who the work suits and who it does not. If a store is too small for a service or the budget does not fit the goal, we would rather tell you before you pay.

Who is responsible

Byblos Horizon publishes this site. Founder Mohamad Haidar is responsible for what appears on it. The company details, offices and contact channels are on the facts page.

How to report a mistake

If you find a wrong figure, an outdated price or a broken source, email info@bybloshorizon.com with the page address and what you found. We check it, fix the page, and add the date of the change to the page when the correction matters. Large errors get a visible note instead of a silent edit.

Where to see the method

Our free Lebanon e-commerce cost calculator publishes its methodology and sources, including how confident we are in each input. The Imported Defaults Test shows every check it runs. Both are examples of how we want all our work to be read: open to being checked.

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