Byblos HorizonShopify · Consulting
Shopify Consultant in Lebanon
Independent Shopify advice for platform decisions, commercial strategy and a practical roadmap. This is for founders who need a diagnosis before choosing a build. For execution, see our Shopify agency in Lebanon.
Shopify Partner · Beirut and Paris · From $599/mo
The problem
Make the platform decision before committing build budget
We've audited enough Lebanese Shopify stores to see the same pattern: the founder blames the theme, the developer, or the ads. The real bleed is usually somewhere else. Wrong plan tier for the order volume. Six apps stacked on top of each other doing the same job. A checkout that quietly loses 12% of intent because a shipping app is throwing errors on USD orders. A product page that reads like a spec sheet because nobody rewrote it after launch.
Then there's the local layer. Lebanese founders are often running a store built for one audience (local, LBP-priced, cash-heavy) while trying to sell to a completely different one (diaspora, USD-priced, card-first). The store never gets rebuilt for the audience that actually pays, so growth stalls at exactly the level the current setup can carry.
A senior Shopify consultant fixes the plan before you spend the next quarter fixing the wrong thing.
What you get
What is included
Ten-day audit
Technical, commercial and CRO audit with a scored, prioritised roadmap.
Platform architecture
Shopify vs Plus vs headless, app-stack rationalisation, checkout extensibility.
Revenue diagnostic
Unit economics, contribution margin, LTV and payback windows before any tactic is chosen.
Roadmap
6 to 12 month plan sequenced by revenue impact, not by what's easiest to build.
Implementation
The consultant stays on to execute. You don't hand off to a different team.
Team enablement
Training your in-house merchandiser, developer or ops lead so the store doesn't need us forever.
Detail
The parts worth reading before you decide
Consulting Lebanese brands isn't the same as consulting a US or UK brand
The macro reality changes the advice. Lebanese founders are underwriting FX risk on every SKU. They run two payment infrastructures side by side, a local one for domestic buyers and an international one for diaspora and export. And they deal with import windows that stretch weeks past anything a freight calculator predicts. Any roadmap that ignores this ends up as a document, not a plan.
Our consulting starts by mapping the real cash-conversion cycle: where the money lands, in what currency, on what timeline, and what it costs to get it back into inventory. Only then do we look at the store. We've written more about this in our cost of e-commerce in Lebanon breakdown and the agency cost guide.
This consulting engagement is for a specific kind of founder
It fits founders of all sizes, from first store to scaling brand, who suspect the store is holding them back but can't isolate the cause. It fits diaspora-facing Lebanese brands ready to move from side-project to serious revenue. It fits brands considering a Shopify Plus move who want an independent read before signing a two-year contract.
It's not the right fit for pre-launch brands with no traffic and no product-market fit signal, or for teams looking for someone to blame instead of a plan to execute. In both cases we say so on the first call rather than sell an engagement.
What working with us actually looks like
Week 1: kickoff call, access to Shopify, GA4, ad accounts, Klaviyo, payment processor and freight data. We do the reading before we do the talking.
Week 2: audit delivered as a written document plus a 90-minute walkthrough call. Every finding is scored on impact and effort, with a recommended sequence.
Weeks 3+: either you take the roadmap in-house, or we execute it directly. If we execute, weekly async updates plus a monthly review; contribution margin is the primary metric, not ROAS.
The Byblos Growth System
The order matters more than the list
Each stage only pays off if the one before it holds. Buying traffic for a store that leaks is the most expensive mistake we get called in to undo.
- 01
Build
A store that loads fast, takes the payment methods people here actually use, and reports real numbers from day one.
- 02
Convert
Product pages, checkout, shipping rules and offers. Most of what loses the sale is not design.
- 03
Scale
Paid media, SEO and creative across Lebanon, the UAE and Saudi Arabia, started only once the first two hold.
- 04
Automate
AI, CRM and WhatsApp take over the messages your team sends a hundred times a week.
Pricing
Starting from $599/month audit / $599/mo retainer
Audits are fixed-fee. Consulting retainers are monthly. Implementation quoted separately.
FAQ
Frequently asked questions
How is a Shopify consultant different from a Shopify agency?
Can you audit a Shopify store that we built ourselves?
Do you work with Lebanese brands selling to the diaspora?
Do you help pick the right Shopify plan and app stack?
How long does a Shopify audit take?
Will you actually implement, or just hand us a document?
More questions2 more
Do you handle Arabic, French and English stores?
How much does a Shopify audit cost?
Want a second opinion on your Shopify store?
Book a consultation and we will tell you what to fix first, and why.
Credentials
Founder's training experience
Training engagements delivered personally by Mohamad Haidar, founder of Byblos Horizon, mainly focused on e-commerce. He has also delivered a single AI training engagement. These engagements don't represent institutional partnerships, affiliations or endorsements of Byblos Horizon.
