E-Commerce Growth Agency for MENA & Europe

Conversion work comes before traffic, always. Spending into a store that leaks is the most reliable way to lose money in this region, and it's the single most common thing we're called in to undo. We start by walking the checkout on a real phone on a real local network, because that's where the losses are, not in a desktop screenshot.

Most of what we find isn't design. It's payment method coverage, shipping thresholds that punish the average basket, product content written in English and translated afterwards, and a cash on delivery flow that quietly doubles the courier cost on every refusal. Each fix is priced by what it's worth so you can decide the order yourself.

Category and product pages carry the commercial intent, so that is where the work goes. Structure that matches how people actually search. Arabic written natively, not translated. And schema on every page, so the content can be read by something other than a person.

Bing is set up properly alongside Google, because ChatGPT search and Copilot read Bing's index, and a growing share of buyers now ask an assistant before they open a results page. Being the source an answer is built from is a different job from ranking, and it needs specifics with sources attached.

Return on ad spend is reported because you'll be asked about it, and it's never the number we optimise towards. A store can post a healthy ROAS while losing money on shipping, returns and refused cash on delivery orders. Contribution margin and payback period are the numbers that decide whether the spend was worth making.

Automation now does most of the bidding, which makes judgment more important rather than less: what you feed the system, which markets you let it spend in, and what you count as a conversion. Those are decisions a person has to own.

Acquisition is the expensive half. A store that has to keep buying first-time buyers will struggle for margin even while revenue grows, and a store that earns repeat purchases spreads that cost across several orders. Flows come before campaigns: welcome, abandoned checkout, post-purchase, winback, and a replenishment flow where the product supports one.

In this region that includes WhatsApp alongside email, because it's where people actually read. The rule we hold to is that a person stays in charge of anything that costs money or makes a promise.

The first two weeks are a diagnostic, not a pitch. We rebuild your unit economics from real numbers: product cost, shipping, payment fees, returns, discounting and refunds, then work backwards to what a customer is genuinely worth. Most brands arrive with a blended return on ad spend figure and no clear view of contribution margin, which is why growth that looks healthy on a dashboard often doesn't show up in the bank account.

Then we agree one sequence. Fixing conversion before scaling spend is the usual order, because paying more to send traffic into a leaking funnel is the most expensive mistake in e-commerce. Where the store already converts well, the constraint is normally creative volume or retention, and the plan reflects that instead of defaulting to more ad budget. The sequence lists owners and dates and is reviewed with you every two weeks.

Delivery runs in fortnightly cycles: a short list of shipped changes, a written note on what moved and why, and an always-on dashboard. Weekly readouts cover revenue per visitor, contribution margin, payback period and creative performance by concept rather than by individual asset. Creative production sits inside the retainer, because in practice the bottleneck on paid growth is rarely targeting and almost always the number of genuinely different concepts you can put in market each month.

One senior team owns paid media, conversion, retention and creative together. That removes the usual failure mode, where four suppliers each report a local win while the business flatlines. It also means a checkout fix, an email flow and an ad angle can ship in the same week, by people who have already spoken to each other.

We have managed more than $2.5M in advertising spend and built more than fifteen Shopify stores across Lebanon, the Gulf and Europe, working with founder-led brands as well as larger organisations including Mercedes-Benz, Red Bull and Nestle on marketing and content programmes.

Two engagements are written up in full: Homepal, a UAE e-commerce and logistics launch, and Ecua Market, a B2B brand acquisition programme in the CEMAC region. Both include the constraints and the parts that went sideways, because a case study without those is marketing rather than evidence.

Our thinking is public and testable. Read the CRO checklist for MENA stores, the trade-off in cash on delivery versus prepaid, the Klaviyo flows every store should run, and the best Shopify stores in MENA. If Arabic is a growth lever for you, start with the Arabic-first Shopify guide.

This is a fit if you have:

• A product people already buy.
• Honest margin data, even if it is messy.
• Someone who can approve a change inside a week.

Size matters less than clarity. First stores and scaling brands get the same attention; what changes is sequencing and budget.

It is not a fit in three cases:

• You want spend scaled before a creative and offer combination has proven itself at small budget.
• Reporting has to stay on blended return on ad spend alone.
• The real problem is the product, not the marketing.

In that last case we say so in the diagnostic and refund the rest. That is cheaper for both of us than a year of retainers.

Adjacent services sit on their own pages: Shopify Plus for brands outgrowing standard Shopify, Shopify agency in Lebanon and e-commerce agency in Lebanon for local engagements, and AI marketing in Beirut for automation work. Commercial terms are published on the terms page.