E-Commerce · Pillar
E-Commerce Growth Agency for MENA & Europe
Growth partner for e-commerce brands of all sizes, from first store to scaling brand, paid, CRO, retention and analytics under one senior team, measured in contribution margin.
Credentials
Training & academic partners
The problem
Silos kill growth
Separate media, CRO, email and creative agencies produce local wins and global stagnation. Real e-commerce growth requires one team seeing the whole loop and moving in weeks, not quarters.
What you get
Deliverables
Diagnostic
Unit economics, funnel, retention, creative, tracking.
Paid media
Meta, Google, TikTok, plus regional platforms.
CRO
Testing on PDP, checkout and offer design.
Retention
Email, SMS, WhatsApp flows and campaigns.
Creative
Static and video pipeline built for the platforms.
Reporting
Weekly readouts on contribution margin and payback.
How we work
How a growth engagement actually runs
The first two weeks are a diagnostic, not a pitch. We rebuild your unit economics from real numbers: product cost, shipping, payment fees, returns, discounting and refunds, then work backwards to what a customer is genuinely worth. Most brands arrive with a blended return on ad spend figure and no clear view of contribution margin, which is why growth that looks healthy on a dashboard often does not show up in the bank account.
Then we agree one sequence. Fixing conversion before scaling spend is the usual order, because paying more to send traffic into a leaking funnel is the most expensive mistake in e-commerce. Where the store already converts well, the constraint is normally creative volume or retention, and the plan reflects that instead of defaulting to more ad budget. The sequence lists owners and dates and is reviewed with you every two weeks.
Delivery runs in fortnightly cycles: a short list of shipped changes, a written note on what moved and why, and an always-on dashboard. Weekly readouts cover revenue per visitor, contribution margin, payback period and creative performance by concept rather than by individual asset. Creative production sits inside the retainer, because in practice the bottleneck on paid growth is rarely targeting and almost always the number of genuinely different concepts you can put in market each month.
One senior team owns paid media, conversion, retention and creative together. That removes the usual failure mode where four suppliers each report a local win while the overall business flatlines, and it means a checkout fix, an email flow and an ad angle can be shipped in the same week by people who already talked to each other.
Proof
What the track record looks like
We have managed more than $1.5M in advertising spend and built twelve Shopify stores across Lebanon, the Gulf and Europe, working with founder-led brands as well as larger organisations including Mercedes-Benz, Red Bull and Nestle on marketing and content programmes.
Two engagements are written up in full: Homepal, a UAE e-commerce and logistics launch, and Ecua Market, a B2B brand acquisition programme in the CEMAC region. Both include the constraints and the parts that went sideways, because a case study without those is marketing rather than evidence.
Our thinking is public and testable. Read the CRO checklist for MENA stores, the trade-off in cash on delivery versus prepaid, the Klaviyo flows every store should run, and the best Shopify stores in MENA. If Arabic is a growth lever for you, start with the Arabic-first Shopify guide.
Scope
Who this is for, and who it is not for
This suits e-commerce brands with a product people already buy, honest margin data, and a decision-maker who can approve a change inside a week. Size matters less than clarity: we work with first stores and with scaling brands, and the difference in the plan is sequencing and budget, not seniority of attention.
It is not a fit if you want spend scaled before a creative and offer combination has been proven at small budget, if reporting has to stay on blended return on ad spend alone, or if the real problem is the product rather than the marketing. In that last case we will say so in the diagnostic and refund the rest, which is cheaper for both of us than a year of retainers.
Adjacent services sit on their own pages: Shopify Plus for brands outgrowing standard Shopify, Shopify agency in Lebanon and e-commerce agency in Lebanon for local engagements, and AI marketing in Beirut for automation work. Commercial terms are published on the terms page.
The Byblos Growth System
Build. Convert. Scale. Automate.
One operating system for Shopify, e-commerce and AI-driven growth across Lebanon, the UAE and Saudi Arabia.
Build
Ship a fast, conversion-ready Shopify or web foundation with real analytics, tracking and merchandising in place.
Convert
Fix product pages, checkout, offers and content so paid and organic traffic actually turns into revenue.
Scale
Scale paid media, SEO and creative across Lebanon, the UAE and Saudi Arabia with unit-economics discipline.
Automate
Layer AI, CRM and WhatsApp automation on top so growth compounds without linearly scaling headcount.
FAQ
Frequently asked questions
- We work with e-commerce businesses of all sizes, from first store to scaling brand, on growth retainers.
- Lebanon, UAE, Saudi, GCC, France, and cross-border cases.
- Selectively, mostly DTC brands with B2B extensions.
- Growth retainers start at $599/month, Growth is $1,200/month; media budgets separate.
- Yes, plus TikTok and regional platforms where relevant.
- Yes, creative pipeline is part of the retainer.
- Diagnostic in the first two weeks, first changes live inside the first month. We do not spend a quarter on strategy documents.
- Three months, then month to month. Anything shorter cannot be judged fairly once seasonality and testing cycles are accounted for.
- No. Media budget, platform subscriptions and third-party licences are paid by you at cost and never marked up.
- Yes, and it often works better. We take the areas your team does not cover and write down who owns what.
- We review at ninety days against revenue per visitor, contribution margin and payback. If the plan is not working we change it or tell you to stop, in writing.
What size brands do you take on?
Which markets?
Do you cover B2B?
How do you price?
Do you cover paid social and Google?
Do you handle creative production?
How quickly do you start shipping changes?
Is there a minimum commitment?
Is ad spend included in the fee?
Can you work alongside our in-house team?
What happens if the numbers do not move?
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Ready to grow?
Book a 30-minute consultation. We'll pressure-test your growth model on the call.