Shopify & Shopify Plus Agency for MENA

Payments (Mada, Tabby, Tamara, Benefit, KNET), tax (VAT and ZATCA in KSA), logistics, Arabic-first content, and channel mix all change by market. We treat MENA as a network of markets, not a region.

Every engagement opens with a two week diagnostic before anything is built or rebuilt. We read the last twelve months of revenue, spend and returns, walk the checkout on a real phone on a real local network, and pull the payment, shipping and tax constraints of each market you sell into. Most of the problems we find are not design problems. They are margin problems hiding inside shipping thresholds, payment method coverage and product content that was written in English and translated afterwards.

From there we agree a single sequence rather than a wish list. If checkout is leaking, checkout gets fixed before paid media is scaled. If Arabic content is thin, that comes before a redesign. If the store is technically fine and the offer is the constraint, we say so and work on merchandising and retention instead of shipping a new theme you do not need. The sequence is written down with owners and dates, and it is the same document we review with you every fortnight.

Delivery runs in two week cycles. Each cycle has a small number of shipped changes, a short written note explaining what moved and why, and a live dashboard you can open any time. We report on revenue per visitor, contribution margin and payback period. Return on ad spend is included because you will be asked about it, but it is never the number we optimise towards, because a store can post a healthy ROAS while quietly losing money on shipping and returns.

We stay small on purpose. The senior people in the first call are the people writing the copy, building the theme sections and sitting in the ad accounts. There is no account management layer, no weekly status theatre, and no junior handover once the contract is signed. That is the trade: fewer clients at a time, direct access to the people doing the work.

This works best for founder-led brands doing real volume or with the product and margin to get there: a clear category, a decision-maker who can approve changes inside a week, and a willingness to fix unglamorous things like shipping tables and product copy before chasing a redesign. Brands selling into more than one MENA market benefit most, because that is where the payment, tax and logistics differences stop being trivia and start deciding profitability.

It is not a fit for anyone who wants spend scaled immediately without proving a creative and offer combination first, for English-only builds in categories where Arabic decides conversion, or for a brand that needs a resident team in the Gulf. We deliver remotely from Beirut and Paris on Gulf hours and we have no office or staff in the Gulf, which we would rather state plainly than let you discover in month two.

If you are Lebanon-based, the Shopify agency in Lebanon page covers local pricing and constraints in more detail, and AI marketing in Beirut covers the automation side. Our commercial terms are published in full on the terms page.