Ecua Market: B2B Brand Acquisition Across the CEMAC Region

Baseline

Ecua Market had ambition and a clear thesis, be the entry partner for international brands coming into Central Africa, but limited direct access to procurement decision-makers at those brands.

The Challenge

Bring established international brands into Equatorial Guinea and expand distribution across the CEMAC region, a market where the right procurement contacts and brand decision-makers are hard to identify and harder to reach.

What We Did

• • Designed a LinkedIn-first B2B outreach system targeting export managers, distributors, and procurement leads.
• • Combined AI-assisted lead identification and qualification with personal, credible outreach.
• • Built a structured pipeline for brand acquisition conversations, from first contact to distribution discussions.
• • Mapped expansion targets across the CEMAC region with Equatorial Guinea as the operating hub.

The Results

• • Direct conversations opened with international brands across multiple categories.
• • A repeatable procurement-lead pipeline the team now runs in-house.
• • Active expansion footprint across the CEMAC region, with Equatorial Guinea as the hub.

Relevant service

This engagement was led by our LinkedIn growth & client acquisition practice, with support from our e-commerce team. See more work on our case studies page.