Byblos HorizonAI · WhatsApp
WhatsApp Automation for MENA Brands
WhatsApp Business Platform automation for MENA e-commerce: FAQ, order status, abandoned cart and AI agents, with agent handoff and full compliance.
Shopify Partner · Beirut and Paris · From $399 setup
The problem
MENA runs on WhatsApp, most brands don't
Lebanon, the UAE and Saudi Arabia buy on WhatsApp long before they buy on a website. Most brands still use it manually. The compounding wins are automation with human handoff.
Fit
Who this is for
The customer facing channel, not internal workflows
This page covers selling and supporting customers on WhatsApp: order updates, delivery confirmation, cart recovery, and questions answered before and after purchase. Internal workflows across the rest of the stack are covered on the AI automation page, and content production is covered on the AI content page.
What you get
What is included
BSP setup
360dialog, Wati or Twilio; Meta Business Manager compliance.
Template library
Approved marketing, utility and authentication templates.
Flows
Abandoned cart, order updates, review request, winback, upsell.
Human handoff
Shared inbox, tagging, agent routing, SLAs.
Analytics
Message performance, revenue attribution, response times.
Compliance
Opt-in flows, quality rating protection, template hygiene.
What each part covers
Included: BSP setup, core marketing, utility and authentication templates, FAQ and order-status automation, and compliance setup. Growth adds abandoned cart, upsell flows and agent handoff. The wider deliverable list also covers a shared inbox, tagging, routing, message analytics, attribution and response-time reporting.
The account layer comes first. A business needs an eligible number, the required business account setup and a provider connection to the WhatsApp Business Platform. Meta describes the platform in its official business platform overview.
Each flow should have one trigger, one purpose and an obvious exit to a person. Useful starting points are FAQ, order status, abandoned cart, review requests, winback and upsell flows.
Detail
The parts worth reading before you decide
Flows, handover and quality
Account and provider setup come before templates. Templates are written for their intended category and submitted for approval. Once approved, each flow connects a clear trigger to a useful message and a defined handover point.
Order updates, delivery confirmation and cart recovery should use the order data required for that message, not the whole customer record. Support questions should hand over as soon as the reply becomes a judgement call. Message performance, response times, blocks and quality signals should then guide revisions.
Meta template approval and opt-in rules
Messages sent outside an open customer-service conversation use approved templates. Utility, marketing and authentication templates have different purposes, so the category and wording need to agree. The WhatsApp Business messaging policy explains the platform rules.
Businesses need the customer's opt-in before sending template messages, and marketing messages need particular care because unwanted messages lead to blocks and lower number quality. Arabic and English templates should be written for the intended audience, with variables that remain clear when real order or customer data is inserted.
How a WhatsApp setup is sequenced
Account, templates, flows, quality
Four stages, from account setup to ongoing message quality.
- 01
Account
Set up the business account, number and provider connection to the WhatsApp Business Platform.
- 02
Templates
Write and submit templates in the right category, in Arabic and English where needed.
- 03
Flows
Launch order updates, delivery confirmation and cart recovery, each with a clear exit to a person.
- 04
Quality
Watch opt in health, blocks and template rejections, and adjust before the number is affected.
Published pricing, USD
Pricing
One accessible price list, billed and delivered the same way for every market. Setup is a one-time fee; the subscription is billed monthly.
The setup fee and monthly subscription below cover the build and ongoing operation. Message charges are billed by the provider and sit outside those tiers.
Starter
$399 setup- BSP setup, core templates, FAQ and order-status automation.
Growth
$599 setup- Starter plus abandoned cart, upsell flows and agent handoff.
Custom
Scoped to you- Bigger catalogues, multi-market rollouts or blended programmes, quoted after a short call.
FAQ
Frequently asked questions
What account setup is needed for WhatsApp automation?
Can the service include Arabic message templates?
Why can Meta reject a WhatsApp template?
How should opt-in and handover work?
What is included beyond the first setup?
How is WhatsApp automation priced?
Ready to put WhatsApp to work?
Book a consultation and we will map your first three flows on the call.
Credentials
Founder's training experience
Training engagements delivered personally by Mohamad Haidar, founder of Byblos Horizon, mainly focused on e-commerce. He has also delivered a single AI training engagement. These engagements don't represent institutional partnerships, affiliations or endorsements of Byblos Horizon.
