Byblos HorizonE-Commerce Agency · Lebanon
E-Commerce Agency in Beirut, Lebanon
An e-commerce agency for Lebanese founders on Shopify, WooCommerce and other platforms. We plan the store, operations and growth model without forcing every business onto Shopify.
Shopify Partner · Beirut and Paris · From $399
Local reality
What actually matters in Beirut, Lebanon
Currency
USD (fresh) and LBP
Tax
11% VAT
Payments
cash-heavy, growing card + wallet, cross-border USD for online
Logistics
Aramex, DHL, local last-mile; import windows unpredictable
Market quirk
USD pricing is now normalised; trust and referral loops matter more than paid reach.
Arabic-first (RTL) creative and product copy are treated as a first-class deliverable for Lebanon, not a translation afterthought.
Deliverables
What our e-commerce agency engagement includes in Beirut
Growth diagnostic and unit-economics review
Paid media across Meta, Google, TikTok
Conversion rate optimisation programme
Email and SMS retention flows
Creative production pipeline
Weekly reporting tied to contribution margin
Scope, channel mix and pricing are calibrated to Lebanon unit economics before we start. We do not copy a Beirut or Dubai plan into a different market.
Detail
What changes in Lebanon
E-commerce strategy in Lebanon starts with the business, not the platform
Under-priced offer. Leaky funnel. Paid media without CRO leverage. Add the Lebanon-specific complications, cash-heavy local buyers, diaspora buyers on cards and Apple Pay, FX slippage, and you get brands of any size plateauing for years.
Our job is to unlock the next order of magnitude by fixing the growth model, not by adding more spend on top of a broken one. For Shopify-only work, see our Shopify agency in Lebanon.
Selling e-commerce from Lebanon in 2026
Lebanon has two functionally different e-commerce markets sharing one address. Domestic buyers are cash-heavy, LBP-anchored for large parts of the basket, and trust-driven. They buy from brands they've seen in a shop or heard of through someone. Diaspora and export buyers are card-first, USD, and behave like international DTC customers.
A single Shopify store has to hold both. That means USD-first pricing with a local view, checkout that supports Apple Pay for the diaspora and a smooth COD/handover for local, and shipping infrastructure that quietly handles both realities. It also means messaging that flexes: heritage and provenance for the diaspora; utility, price and service for the local buyer.
Read more in the real cost of e-commerce in Lebanon (2026) and Lebanese consumer psychology.
What the first 90 days look like
Days 1 to 14. Diagnostic: unit economics, funnel, retention and creative audit. Nothing runs until we can see the P&L.
Days 15 to 45. Site and offer fixes ship. CRO tests queued. Paid restructured against contribution margin, not blended ROAS. Klaviyo core flows installed.
Days 46 to 90. Retention flows compound. Weekly creative iterations feed paid. First serious scale attempt starts, calibrated to logistics capacity.
Right fit / wrong fit
Right fit: Lebanese or diaspora Lebanese founders of all sizes, from first store to scaling brand, with real margin, a real product, and ambition to enter the GCC or serious international scale. Also: legacy Lebanese brands with an inherited retail business ready to build a real e-commerce channel.
Wrong fit: dropshippers, arbitrage plays, or brands whose margin can't support a paid + retention growth model.
Beirut · The Byblos Growth System
What the four stages look like in Beirut
Each stage only pays off if the one before it holds. Buying traffic for a store that leaks is the most expensive mistake we get called in to undo.
- 01
Build
A store that loads fast, takes the payment methods people here actually use, and reports real numbers from day one.
- 02
Convert
Product pages, checkout, shipping rules and offers. Most of what loses the sale is not design.
- 03
Scale
Paid media, SEO and creative across Lebanon, the UAE and Saudi Arabia, started only once the first two hold.
- 04
Automate
AI, CRM and WhatsApp take over the messages your team sends a hundred times a week.
FAQ
Beirut questions we get most often
- It designs the growth plan around the constraints Lebanese founders live with: FX, banking, import timing, and a buyer base that's split across local, diaspora and GCC. Global agencies don't price that reality into the plan. We do it as a default.
- Yes. We architect USD-first checkout for diaspora and export, keep a local rail for domestic buyers, and set up FX and reconciliation so the founder isn't discovering surprises at the end of the month.
- Yes: across Lebanon and with Lebanese founders based in the GCC, Europe and North America. The engagement structure is the same regardless of location; the meetings just happen on Zoom.
- Arabic (and French, when relevant) is a first-class deliverable: native writers on the copy, RTL-correct components on the site, Arabic-side reporting on the analytics stack.
- We map inbound freight windows, last-mile options (Aramex, DHL, local couriers), COD and return workflows into the P&L before setting a growth target. Scaling into a broken logistics chain is a great way to lose money faster.
- Retainers from $599/month. Media spend billed separately. Project fees for builds, migrations and audits quoted independently. Everything in USD.
What does an e-commerce agency in Lebanon actually do differently?
Do you handle Lebanese payments and cross-border USD?
Do you work with brands outside Beirut?
How is Arabic handled?
How is logistics handled?
How is pricing structured?
Building an e-commerce business in Lebanon?
Book a consultation and we will walk through your costs, payments and delivery before you spend on ads.
Credentials
Founder's training experience
Training engagements delivered personally by Mohamad Haidar, founder of Byblos Horizon, mainly focused on e-commerce. He has also delivered a single AI training engagement. These engagements don't represent institutional partnerships, affiliations or endorsements of Byblos Horizon.
