Beirut and Paris · Shopify Partner
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AI Marketing · Pillar

AI Marketing Agency for MENA & the GCC

We build AI-driven growth systems for founder-led brands across Lebanon, the UAE, Saudi Arabia and the wider GCC. Content automation, WhatsApp and CRM flows, paid-media assistants, and AI research pipelines, all wired into Shopify and your existing stack, measured in contribution margin, not prompt count. Explore our AI marketing in Lebanon hub or our AI marketing services for MENA.

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Shopify Partner · Beirut and Paris · $399

The problem

AI marketing is systems, not prompts

Most brands adopt AI as a set of loose tools: a writer here, a chatbot there, a prompt library nobody uses twice. The output looks impressive in a demo and disappears in a month. Real leverage comes from systems, not prompts: content pipelines that reliably ship, automations that reduce operator hours, and AI research that changes what the team decides to do next.

In MENA, AI marketing has to respect three realities. Arabic is a first-class output, not a translation. WhatsApp is where a large share of commerce conversations happen. And Ramadan and the seasonal cycles compress a quarter of decisions into a few weeks. A generic Silicon-Valley AI stack ignores all three.

We treat AI as one layer inside a broader growth system: Build the Shopify and analytics foundation, Convert with CRO and creative, Scale paid media and SEO, then Automate with AI on top. Skip any of those layers and AI just accelerates a broken funnel.

Everything we ship is owned by you: prompts, workflows, automations, internal tools. No black-box agency retainer where the value evaporates the moment you leave.

What you get

What is included

  • AI content operations

    Editorial pipelines for blog, LinkedIn, YouTube scripts and product content, with human editorial control and brand voice locks.

  • WhatsApp automation

    Shopify- and CRM-connected WhatsApp flows: abandoned cart, post-purchase, support triage, campaigns. Human handoff on high-intent chats.

  • Marketing automation

    Klaviyo, HubSpot and native Shopify automations powered by AI segmentation, AI copy variants and behavioural triggers.

  • AI paid-media workflows

    Creative iteration, ad-copy variants, audience research and reporting assistants layered on top of Meta, Google and TikTok media buying.

  • AI research & audience intelligence

    Voice-of-customer synthesis, competitor teardowns and market briefs at a cadence a human team couldn't sustain manually.

  • Internal AI ops

    Custom internal tools, SOP automations and agents that reduce operator hours across ops, finance and CX.

  • AI consulting for founders

    Short, senior engagements to design the roadmap, tool stack and hiring plan before you commit budget.

  • Arabic-first AI execution

    Native Arabic prompts, editorial review and RTL-safe output across content, ads and CRM.

  • Analytics & attribution

    GA4, server-side events and cohort dashboards so AI-driven work is measured in revenue and margin, not activity.

Detail

The parts worth reading before you decide

The frontier is jagged, and that is the useful part

AI is unpredictably good at some things and unpredictably bad at others, and the boundary is invisible until you test it. It will draft a usable campaign brief and then miscount the words in a headline. Anyone selling you a flat promise that AI saves time hasn't mapped that boundary on your actual work.

So the first thing we do is find it. We take the tasks your team repeats, run them against the models, and record which ones come back reliably and which come back plausible and wrong. What you get is a map of where automation pays and where it quietly costs you, specific to your business rather than to a case study.

A person stays in charge of anything that costs money

The routine goes to the machine: WhatsApp replies, order status, the same twenty questions, first-draft content, reporting that used to eat a morning. The rule we hold to is that a person approves anything that spends money, makes a promise, or goes out under your name.

That's not caution for its own sake. These systems produce confident, fluent, wrong answers often enough that a human check is the thing that makes the automation safe to run at all. Build it in from the start and the system is an asset; bolt it on after an incident and you've already paid for the lesson.

Volume is not the goal, being citable is

Anyone can generate more content now, which is exactly why more content is worth less. What earns a citation from an assistant is the opposite: specific figures, named sources, and a willingness to publish the number that makes your own work look harder to sell.

We build the operation around that. Research and figures first, drafting assisted, every claim sourced, and a human edit before anything publishes. Arabic is written natively rather than translated, because a translated page reads as translated to both a buyer and a model.

Where this fits if you are deciding rather than buying

Some engagements aren't a build. They're a founder or a team trying to work out what to adopt, what to ignore, and what it would cost to be wrong. That work is a short diagnostic with a written answer: the tasks worth automating, the ones that are not, the tooling that fits your size, and the governance you need before anyone points a model at a customer.

The written output is yours whether you hire us for the build or not, which is the same arrangement we offer on the e-commerce side.

The Byblos Growth System

The order matters more than the list

Each stage only pays off if the one before it holds. Buying traffic for a store that leaks is the most expensive mistake we get called in to undo.

  1. 01

    Build

    A store that loads fast, takes the payment methods people here actually use, and reports real numbers from day one.

  2. 02

    Convert

    Product pages, checkout, shipping rules and offers. Most of what loses the sale is not design.

  3. 03

    Scale

    Paid media, SEO and creative across Lebanon and the GCC, started only once the first two hold.

  4. 04

    Automate

    AI, CRM and WhatsApp take over the messages your team sends a hundred times a week.

Pricing

Starting from $399

AI content retainers from this floor. AI consulting and automation builds start from $399 setup plus $199/month, scoped separately.

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FAQ

Frequently asked questions

What does an AI marketing agency actually do?
We design and operate the systems around AI models, not just the prompts. That means automated content pipelines, AI-assisted paid media workflows, WhatsApp and CRM automation, AI research and audience intelligence, and internal tooling so a lean team ships the output of a much larger one.
Is this just ChatGPT wrapper work?
No. We treat AI as one component in a growth system that also includes Shopify, paid media, CRO, retention and analytics. Prompts on their own do not compound; systems built around them do.
Which markets do you cover?
Lebanon, the UAE, Saudi Arabia, Qatar, Kuwait and Oman, plus selective work in France and wider Europe. Arabic-first execution is a first-class deliverable, not a translation afterthought.
Do you handle WhatsApp automation?
Yes. WhatsApp is a primary conversion channel across MENA. We build flows (abandoned cart, post-purchase, support triage) and integrate with Shopify, Klaviyo and internal CRMs, with a human handoff for high-value conversations.
How do you price AI marketing engagements?
AI content retainers start from $399, and AI consulting or automation builds start from $399 setup plus $199/month, see our AI marketing services and pricing for exact numbers by service. Every engagement is led by a senior operator, not delegated to juniors.
How do you measure success?
Contribution margin, payback period and revenue per operator hour saved. Not tokens, not prompt counts, not vanity dashboards.
More questions25 more
Do you work with founders directly?
Yes. Every engagement includes direct access to the operator running the work, not an account layer between you and delivery.
AI marketing: How do AI marketing services differ from a full agency retainer?
These services install a defined content, conversation or operations system inside a marketing team. A full agency retainer can also own wider strategy, media and creative.
AI marketing: Can these systems connect with Shopify Plus?
Yes. This covers connections between content pipelines, WhatsApp flows and internal automations with Shopify or Shopify Plus data and events.
AI marketing: What is the AI marketing installation timeline?
The stated timeline is a 1 to 2 week audit followed by a 4 week installation for a single service. Larger combinations can take 8 to 10 weeks from start to finish.
AI marketing: Can AI marketing output be produced in Arabic?
Yes. This treats Arabic as a first-class output, with native review for customer-facing content and conversations.
AI marketing: Who should review an AI marketing system?
A named owner should review accuracy, brand voice, permissions, failures and the commercial measure assigned to the system. Higher-impact actions should retain human approval.
Automation: What is a sensible first operations automation?
A narrow repeated workflow is the safest start. Common examples include lead qualification, order or customer data movement, reporting, internal summaries and routing exceptions to a person.
Automation: Can an automation use Arabic inputs?
Yes. This covers Arabic-first prompting, evaluation and dialect handling. The review standard should be defined for the language and market where the output will be used.
Automation: How is this different from a WhatsApp agent?
This service connects internal sales, support and operations workflows across systems. The WhatsApp service handles customer conversations, approved message templates, opt-in rules and agent handover inside that channel.
Automation: Is human review part of the system?
Included: logs, evaluation, drift monitoring, review samples and handoff design. Actions that affect money, inventory or customer records can require approval.
Automation: Who owns the finished automation?
The engagement terms treat the work as work for hire unless a different structure is agreed for the project.
Content operations: Can AI-assisted content perform in Google Search?
Google's guidance focuses on whether content is helpful and reliable, not on the tool used to draft it. Each piece still needs a clear purpose, accurate claims and useful original value.
Content operations: Is human editing included in the pipeline?
Yes. The workflow covers brief, draft, human edit and publish. Editing checks accuracy, brand voice, search intent and the sources behind factual claims.
Content operations: Can the content pipeline work in Arabic and English?
Yes. The Growth tier includes a bilingual Arabic and English pipeline across blog, social and email. Arabic copy is edited by native speakers rather than treated as machine translation.
Content operations: Can a brand voice guide be used?
Yes. The current deliverables include encoding a written style guide into prompts, evaluation and templates so editors have a consistent reference.
Content operations: Does the scope include product and category copy?
Yes. Included: product detail pages, category descriptions, image alt text and structured data, with checks against the actual product information.
Content operations: How is AI content production priced?
Starter is $399 per month for one research-to-publish pipeline with human editing. Growth is $799 per month for blog, social and email production in Arabic and English. Larger pipelines are Custom.
Consulting: Which leaders benefit from an AI consulting engagement?
The service is designed for marketing, growth and revenue leaders who need to choose practical use cases, assess data readiness and set governance before more pilots are added.
Consulting: Can consulting lead into an implementation?
Yes. An audit and roadmap can move into a separate build or run retainer when implementation support is needed.
Consulting: Can the architecture use Microsoft Azure AI Foundry?
Yes. This service can work within Microsoft's ecosystem when it fits the organisation's stack and governance requirements.
Consulting: Does the AI assessment include data foundations?
Yes. Data readiness is usually the first workstream because access, quality, ownership and evaluation affect every proposed use case.
Consulting: How long does an AI audit and roadmap take?
The timeline is 2 to 6 weeks, depending on the number of teams, systems, data sources and use cases included in the scope.
AI marketing: What are the AI marketing prices?
Content Automation starts from $399. WhatsApp and Conversational AI starts from $399 setup. AI Consulting and Internal Ops starts from $399. Larger scopes are Custom after a short call.
Automation: What does an AI automation engagement cost?
Starter is $399 setup plus $199 per month for an audit, one automation and ongoing support. Growth is $1,500 setup plus $499 per month for a connected set of automations. Larger builds are Custom.
Consulting: What are the AI consulting fees?
Starter is $399 setup plus $199 per month for an audit, one automation and support. Growth is $1,500 setup plus $499 per month for a roadmap and connected automations. Larger builds are Custom.

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Book a 30-minute consultation. We'll map the two or three AI systems that would move your revenue this quarter.

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Credentials

Shopify Partner10+ years operatingE-commerce trainer, engagements delivered personally by the founder

Founder's training experience

Training engagements delivered personally by Mohamad Haidar, founder of Byblos Horizon, mainly focused on e-commerce. He has also delivered a single AI training engagement. These engagements don't represent institutional partnerships, affiliations or endorsements of Byblos Horizon.

American University of BeirutLebanese American UniversityKEDGE Business School
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