Byblos HorizonE-Commerce · Lebanon
E-Commerce Marketing in Lebanon
Marketing for an existing e-commerce store: paid media, conversion optimisation, retention and analytics. If you also need a Shopify build or broader store strategy, see our Shopify agency in Lebanon.
Shopify Partner · Beirut and Paris
The problem
Turn an existing store into a measured marketing system
First, under-priced offers. Founders anchor to the local competitive set instead of to the real cost of acquiring a customer in a small, fragmented market. The moment paid media enters the mix, the offer can't carry it.
Second, a leaky funnel. The product page reads like a warehouse dump. The cart is 4 clicks. Checkout is missing Apple Pay for the diaspora buyers who are actually paying. Every quarter we don't fix this is a quarter of paid media buying leads that never convert.
Third, paid without CRO leverage. Running Meta and Google without a testing loop on the site is spending on a car with a slow puncture. The tyre keeps going flat and every trip costs more.
A senior e-commerce marketing partner in Lebanon fixes all three inside the first quarter.
What you get
What is included
Diagnostic
Unit economics, contribution margin, funnel and retention health in the first two weeks.
Paid media
Meta, Google, TikTok, plus regional platforms for KSA and the wider GCC.
CRO
Structured testing on PDP, cart, checkout and offer: hypothesis-driven, not opinion-driven.
Retention
Klaviyo, SMS and WhatsApp flows built to move repeat rate, not just to send more email.
Creative pipeline
Static + video assets shipped at the pace paid actually needs to iterate.
Reporting
Weekly contribution margin, payback and channel-level truth, not blended ROAS.
Detail
The parts worth reading before you decide
Marketing an e-commerce brand in Lebanon has a specific gravity
The buyer is fragmented: local Lebanese, diaspora across Europe/GCC/Americas, and regional Arabic-speaking buyers if the brand is set up for it. Each audience has different intent, different payment behaviour, different creative resonance and a different acceptable AOV.
The macro is unpredictable. FX moves, banking wobbles and import windows shift. Any marketing plan that ignores this ends up over-investing in months where cash conversion will fail. We build the media plan against the cash cycle, not against a flat monthly budget.
For a fuller picture, read the real cost of e-commerce in Lebanon and why Lebanese e-commerce websites don't convert.
How Build → Convert → Scale → Automate maps to a Lebanese e-commerce brand
Build. Offer, pricing and margin engineered before any ads run. If the maths doesn't work at 1x, no channel will save it at 10x.
Convert. PDP, cart, checkout and post-purchase flow tuned to the actual buyer: diaspora, local or GCC.
Scale. Paid media loaded against contribution margin targets, with weekly creative refresh and market-level budgeting.
Automate. Retention, WhatsApp and reporting automated so the founder's day isn't spent chasing dashboards.
This engagement fits a specific brand profile
Right fit: Lebanese founder-led brands of all sizes, from first store to scaling brand, with real margin (not sub-10% blended), a defensible product, and appetite to grow meaningfully over the next 12 to 18 months.
Wrong fit: brands still searching for product-market fit, brands with sub-10% contribution margin that can't be repaired, or brands whose entire acquisition idea is “spend more on ads” without a corresponding investment in site, offer and retention.
The Byblos Growth System
The order matters more than the list
Each stage only pays off if the one before it holds. Buying traffic for a store that leaks is the most expensive mistake we get called in to undo.
- 01
Build
A store that loads fast, takes the payment methods people here actually use, and reports real numbers from day one.
- 02
Convert
Product pages, checkout, shipping rules and offers. Most of what loses the sale is not design.
- 03
Scale
Paid media, SEO and creative across Lebanon, the UAE and Saudi Arabia, started only once the first two hold.
- 04
Automate
AI, CRM and WhatsApp take over the messages your team sends a hundred times a week.
Pricing
Starting from $599/month
Retainer minimum. Media spend billed separately. Creative production quoted on volume.
FAQ
Frequently asked questions
Which e-commerce platforms do you support?
Do you run paid media in Lebanon and the GCC?
Do you handle email, SMS and WhatsApp retention?
What ad-spend floor do you recommend?
Do you cover Arabic creative?
How is pricing structured?
Explore next
Related services
Ready to sell more online in Lebanon?
Book a consultation and we will review your ads, offer and checkout against how Lebanese customers buy.
Credentials
Founder's training experience
Training engagements delivered personally by Mohamad Haidar, founder of Byblos Horizon, mainly focused on e-commerce. He has also delivered a single AI training engagement. These engagements don't represent institutional partnerships, affiliations or endorsements of Byblos Horizon.
