Growth Playbooks

Insights from the studio.

Field notes and playbooks from our work across Lebanon, the UAE, Saudi Arabia, and France — e-commerce, LinkedIn, CRO, and AI marketing.

MENA Market Insights
Why Lebanese Consumers Buy What Their Parents Bought
Global brands keep failing on Lebanese supermarket shelves. The consumer psychology behind inherited buying habits — and how to market around it.
Apr 28, 2026 · 8 min
MENA Market Insights
Why Restaurants Fail in Lebanon: A Marketing Post-Mortem
Every few weeks another restaurant in Lebanon closes. The food is rarely the problem — the demand strategy is. A marketing post-mortem on why F&B ventures fail.
Apr 15, 2026 · 8 min
E-Commerce & Shopify
The Real Cost of Running E-Commerce in Lebanon (2026)
Fuel at $30 per 20L, rising delivery fees, shrinking margins. A founder's breakdown of e-commerce unit economics in Lebanon — and how to protect your margin.
Apr 3, 2026 · 8 min
CRO & Websites
Why 99% of Lebanese E-Commerce Sites Don't Convert
Most e-commerce websites in Lebanon are drag-and-drop templates with no conversion engineering. What's missing — and how to fix your store's conversion rate.
Mar 22, 2026 · 8 min
AI Marketing
WhatsApp Automation in Lebanon: Why Most Brands Get It Wrong
Lebanese banks, retailers, and restaurants are adopting WhatsApp automation — and failing at it. The missing piece isn't infrastructure, it's intelligence.
Mar 10, 2026 · 8 min
AI Marketing
Beyond Prompts: Building AI Marketing Systems That Generate Revenue
A great prompt is not an AI strategy. How production AI systems — RAG, guardrails, structured outputs, lead scoring — actually generate revenue.
Jan 28, 2026 · 8 min
MENA Market Insights
The Influencer Credibility Crisis in Lebanon
Paid praise, mom-influencer formulas, and food-blogger fatigue are eroding trust in Lebanese influencer marketing. What brands should do instead.
Jan 14, 2026 · 8 min
MENA Market Insights
Speed Is the New Budget: Trend Marketing Lessons for Lebanese Brands
The best marketing this year wasn't the most expensive — it was the fastest. How Lebanese brands can win with 24-48 hour trend response.
Jan 7, 2026 · 8 min
E-Commerce & Shopify
Scaling Shopify Stores Internationally: A Founder's Playbook
A practical guide for founders scaling Shopify stores across the Middle East and Europe — markets, payments, logistics, localisation, and growth.
Jan 5, 2026 · 8 min

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Insights from the studio.

Why Lebanese Consumers Buy What Their Parents Bought

Why Restaurants Fail in Lebanon: A Marketing Post-Mortem

The Real Cost of Running E-Commerce in Lebanon (2026)

Why 99% of Lebanese E-Commerce Sites Don't Convert

WhatsApp Automation in Lebanon: Why Most Brands Get It Wrong

Beyond Prompts: Building AI Marketing Systems That Generate Revenue

The Influencer Credibility Crisis in Lebanon

Speed Is the New Budget: Trend Marketing Lessons for Lebanese Brands

Scaling Shopify Stores Internationally: A Founder's Playbook

Want more playbooks?