E-Commerce · Shipping & Logistics · UAE
Homepal: Launching a UAE E-Commerce & Logistics Operation
From zero legal presence to a live UAE store with its own shipping backbone, paying customers, and disciplined unit economics.
Client
Homepal, e-commerce, shipping and logistics
Market
United Arab Emirates
Services
Company setup, e-commerce launch, performance marketing, logistics operations
Baseline
Homepal started with no legal entity, no store, and no logistics infrastructure in the UAE. The goal was a fully operating e-commerce business, not a marketing test.
The Challenge
Go from zero presence in the UAE to paying customers in one of the most competitive and expensive digital ad markets in the region, while building the shipping and logistics backbone the business would run on.
What We Did
- • Guided the full UAE company registration and market entry, from licensing to operational setup.
- • Launched the e-commerce operation end to end, including the shipping and logistics backbone.
- • Built and scaled paid acquisition with disciplined unit economics, no spend scaled until order-level margin worked.
- • Optimized the funnel continuously across creative, offer, and conversion flow.
Timeframe
Eight months from company registration to sustained monthly revenue.
The Results
- • AED 25,000 in monthly revenue reached within 8 months of launch.
- • 7X ROAS on paid acquisition.
- • A fully operational UAE entity with its own shipping and logistics capability, built from zero.
Relevant service
This engagement drew on our Shopify & e-commerce growth work, combined with market entry into the UAE. See more work on our case studies page.
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