Byblos HorizonE-Commerce · Shipping & Logistics · UAE
Homepal: Launching a UAE E-Commerce & Logistics Operation
From zero legal presence to a live UAE store with its own shipping backbone, paying customers, and disciplined unit economics.
Shopify Partner · Beirut and Paris
Client and context
Building the business and its operating base
Client
Homepal, e-commerce, shipping and logistics
Market
United Arab Emirates
Services
Company setup, e-commerce launch, performance marketing, logistics operations
Homepal started with no legal entity, store or logistics infrastructure in the UAE. The goal was a fully operating e-commerce business, not a marketing test.
The work had to connect company registration, the online store, shipping and customer acquisition. Each part needed to be ready for the business to take and fulfil orders in the UAE.
Problem
From no presence to a complete operation
The challenge was to move from zero presence in the UAE to paying customers in one of the region's most competitive and expensive digital advertising markets, while building the shipping and logistics backbone the business would run on.
Acquisition couldn't be treated as a separate campaign. The store needed to accept orders, logistics needed to fulfil them and order-level margin needed to support further advertising spend.
This made sequencing important. The legal and operational setup came first, followed by a buying path and fulfilment capability that could support paid demand.
What we did
Company setup, commerce, acquisition and logistics
We guided the full UAE company registration and market entry, from licensing to operational setup. We then launched the e-commerce operation, including its shipping and logistics backbone.
Paid acquisition was built around disciplined unit economics. Spend wasn't scaled until order-level margin worked, and the funnel was optimised across creative, offer and conversion flow.
- • Guided UAE company registration and market entry.
- • Launched the e-commerce operation and logistics backbone.
- • Built paid acquisition around order-level margin.
- • Optimised creative, offer and conversion flow.
Results
Commercial results and an operating business
Homepal reached sustained monthly revenue within 8 months of company registration.
- • AED 25,000 in monthly revenue reached within 8 months of company registration.
- • 7X ROAS on paid acquisition.
- • A fully operational UAE entity with its own shipping and logistics capability, built from zero.
What we would do next
Build the next plan from verified operating data
The next plan would use order-level margin to guide paid acquisition. Creative, offer and conversion flow would be reviewed together so campaign changes reflect their effect on the complete buying path.
Shipping and logistics would remain part of the review. Growth decisions should account for both acquisition quality and the operation's ability to fulfil the resulting orders.
A practical review would compare acquisition performance with the customer journey and fulfilment operation. That would help separate an advertising problem from an offer, conversion or delivery problem before more spend is committed.
Related work is described in the Shopify and e-commerce growth service and the UAE market page. More examples are available in all case studies.
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