Free planning tool

What does it really cost to sell online in Lebanon?

Import, COD refusals, delivery, ads and overhead in one number. Prices checked September 2026, every source shown, every figure editable.

Prices checked Sep 2026 · Every source shown · Runs in your browser, nothing stored.

Quick: 4 questions, 60 seconds. Detailed: replace every assumption.

27 prices checked September 2026

Your order

pcs
$
Goods value$1,200.00
12.0% of $10,000 cap

Weight

70.0 kg

Volume

0.47 CBM

Chargeable

78.8 kg

Freight

$115.00

Duty, fees and VAT

$262.47

Landed cost per unit

$1.58

Your numbers stay in your browser. We do not store or see them. Read the methodology.

How it works

Six steps from stock to profit

1. Stock and shipping

Enter origin, product, cartons and freight. The model calculates chargeable weight, CIF, duties, tax, Beirut fees and landed cost per unit.

2. Selling and delivery

Add price, payment mix, courier fees and refusal rate. See how placed orders become delivered orders and cash.

3. Marketing

Model a monthly budget, a CPC funnel or a ROAS target. Compare platform ROAS with cash actually collected.

4. Brand and tools

Include setup, content, creator and software costs. Presets remain editable and show their source confidence.

5. Fixed costs

Add staff, power, internet, rent and a volatility buffer so overhead is not hidden.

6. Results

Review profit, margin, break-even orders, cash needed, scenarios and the strongest controllable levers.

Lebanon cost structure

What makes Lebanon different

Cash on delivery changes the meaning of an order. A placed order is not yet revenue. Some buyers cancel before dispatch, some refuse at the door, and the courier may hold collected cash until the next payout cycle. The calculator keeps placed, shipped, refused and delivered orders separate, then applies return charges and possible stock loss.

Import cost also stacks. Freight and insurance create CIF value. Product duty, the 3% import fee, an optional 10% fee and VAT can then apply before Beirut broker and local charges. A low supplier price can become a much higher landed cost once carton volume and chargeable weight are included.

Power and fuel create another moving layer. Generator rates and delivery prices can change quickly. This tool includes an editable volatility buffer rather than pretending that a September quote remains fixed.

Card options are limited. Shopify Payments and Stripe are not directly available for Lebanese businesses, so many stores use cash on delivery, card at the door or a separate online gateway. Each mix has different fees, refusal exposure and cash timing.

Air or sea

A short phone case example

For 1,000 phone cases at $1.20 each, packed in 10 cartons of 7 kg measuring 45 by 35 by 30 cm, the tested September 2026 model estimates a landed total of about $1,583 by sea LCL at $115 per CBM. The same shipment is about $2,013 by air at $6 per chargeable kilogram, or $2,582 by express forwarder at $10.

Sea is cheaper in this fixture, but the published transit range is 45 to 65 days. Air and express are listed at 3 to 7 days. The choice is therefore about stock timing as well as cost. Get a written freight quote and include Beirut destination charges before ordering.

Advertising reality

Is 5x ROAS realistic?

5x ROAS is top 10% to 25% performance in large datasets. The global Meta median is 1.88x (Triple Whale, 40,000+ brands), and beauty is 1.54x. Gulf agencies report 4x to 8x for beauty and fashion on their own accounts, but that data is not audited and Gulf reach costs much more than Lebanon. Plan with 2x to 3x and treat 5x as a stretch goal, usually reached with retargeting and repeat customers.

Glossary

The numbers in plain English

AOV
Average order value before or after delivery charge, as labelled.
CIF
Cost of goods, insurance and freight used for customs calculations.
CBM
Cubic metres of shipment volume.
Chargeable weight
The greater of physical and dimensional weight for air or express.
Landed cost
Stock cost plus freight, insurance, duty, taxes and local fees.
COD
Cash collected when an order is delivered.
Refusal rate
The share of pay on delivery orders refused at the door.
CM1
Revenue after product cost and refused stock loss.
CM2
CM1 after packaging, delivery, returns and payment costs.
CM3
CM2 after ads and influencer spend.
ROAS
Attributed revenue divided by ad spend.
Break-even ROAS
The ROAS needed for contribution to cover acquisition cost.
CPA
Ad spend divided by placed orders attributed to ads.

FAQ

Common questions.

  • The September 2026 planning range in this calculator is $4.50 to $7.50 per chargeable kilogram for airport to airport air freight, $8 to $12 for express through a forwarder, and $85 to $135 per CBM for sea LCL. Your product weight, carton size, route and local charges change the final quote.

Use and cite

Sources you can inspect

Cite this calculator

Byblos Horizon, Lebanon E-Commerce Cost Calculator, https://bybloshorizon.com/tools/ecommerce-cost-calculator-lebanon, data checked September 2026.

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